the team

Kim Murray, Founder

With over a decade of experience in affiliate & influencer marketing and management, Kim Murray brings a wealth of expertise to the table. With a remarkable track record of successfully managing 76+ affiliate programs and handling substantial budgets for prominent enterprise clients across various industries, her impact on revenue growth and performance across different channels and platforms is undeniable. Kim's comprehensive understanding of full-funnel marketing strategies adds a unique and invaluable perspective to the world of influencer and affiliate marketing.

Chris Halsema, Director of Data Analytics

Chris Halsema, with a BSc from the Colorado School of Mines and an MSc from the University of Notre Dame, is a dynamic professional specializing in data engineering, analytics, and visualization. With a proven track record, he has led transformative projects for multinational companies, optimizing data ecosystems and driving informed decision-making.

Jen Soltys, Influencer Captain

Jen has been a lifestyle blogger since 2010 and now excels in organizing projects at Virality Boost. With a keen eye for tech and a love for spreadsheets, she streamlines complex ideas into effective campaigns. Away from work, Jen is an avid reader and enjoys time with her three rescue dogs. Her mix of detailed planning and tech insight keeps projects on track and innovative at Virality Boost.

Shelley Van Witzenburg, Influencer Captain

Shelley Van, transitioning from a prolific blogging career, is now a trailblazer in the web3 space. Renowned for orchestrating 800+ live metaverse events since 2021, she pioneers innovative avenues for human interaction and connection within virtual realms. Dedicated to reshaping the landscape, ShelleyVan is at the forefront of bridging the gap between personal and professional relationships in the metaverse.

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